Pay by Call proposes ATO —Authenticated Telephone Order— as a technical profile for telephone payments with verifiable authentication, without claiming that they automatically cease to be MOTO under EU law.
A visual analogy showing why forcing customers to switch channels during payment can damage conversion and operational efficiency. The infographic compares Autonomous Pay by Link, Agent-Guided Pay by Link and Pay by Call, highlighting the value of completing secure payments inside the conversation.
When the customer is already on the phone, sending a payment link can break the sale. Pay by Call enables secure PCI-compliant voice payments and helps recover Pay by Link transactions that were not opened, abandoned or expired.
Pay by Call SL sets a new industry standard by patenting PBC 3DS, the only technology capable of integrating native 3D Secure into the voice channel. Combined with Empathic Conversational AI, we solve the PSD2 security gap for Public Administrations and large corporations, eliminating payment friction and abandonment.
IVR payments remain relevant as part of broader omnichannel payment architectures, especially where voice still plays a role in customer service and collections.
PCI Pal provides a useful benchmark for understanding how listed markets value specialist secure payment software businesses serving contact centers and enterprise communications.
Bridgepoint’s acquisition of Eckoh showed that secure voice payment software can achieve premium valuations when it combines recurring revenue, compliance strength, and enterprise relevance.
The global market for secure telephone payments (IVR Payments) is experiencing increasing investment activity and corporate consolidation, reflecting the growing strategic importance of voice-based payment
